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Social Proof Sells: Why Testimonials Are Your Most Underutilized Marketing Asset
Why testimonials work for financial advisors: 88% of consumers trust online testimonials as much as recommendations from friends or family. The SEC Marketing Rule now allows advisors to use client testimonials within a clear regulatory framework, turning one of your most powerful trust-building tools into a strategic marketing asset.
Why Smart Financial Advisors Curate Their LinkedIn Network Instead of Chasing Followers
Think more LinkedIn connections means more business? The data tells a different story. Research shows accounts with fewer than 5,000 followers achieve 8x better engagement than those with 100,000+. While most advisors chase viral posts and massive follower counts, the smartest ones are curating their networks with precision: removing unproductive connections instead of just adding more.